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Direct Mail is Alive and Thriving in the 2020’s: How to Do It Well

Perhaps the most frequent, and alarming, question I get as a direct marketing leader is about the impending demise of direct mail. It’s expensive after all, they say. Didn’t we all hear about massive deficits at the post office? Donors complain and say it isn’t necessary to mail them; they were going to give anyway.  […]