3 Ways to Acquire New Donors Using Technology

Philip Manzano • Nov 11, 2016

Technology is supposed to be making our lives easier. So why does donor acquisition still feel hard? The post 3 Ways to Acquire New Donors Using Technology appeared first on Keela.

It’s time to acquire new donors.

We’ve all been there. 

Unless you have very strong leads, perhaps through warm introductions made by board members and other supporters, finding a brand new donor may seem like a difficult feat. But donor acquisition doesn’t have to be as difficult as it was say 5, 10, or 20 years ago. We live in the era of technology, and you can bet that there are tools out there developed specifically to make your life easier. We’ve scoured the web and picked out our favourites, just in time for #GivingTuesday. Enjoy!

1. Try Crowdfunding

The beauty of the internet is that the entire world is connected. The list of potential donors within your reach is huge. So, why not to tap into this vast network? Enter Crowdfunding. With increasing popularity, the essence of Crowdfunding is to encourage a large number of people to donate even a small amount to your cause. With a clear follow up strategy in place you may be able to retain some of the donors that jumped onto your crowdfunding page.

Beth Kanter shared on her blog these 4 best practices of Crowdfunding :

  • Start with a measurable goal
  • Rethinking rewards and donation tiers
  • Create a sexy story
  • Build a tribe of champions

If you’re ready to check out crowdfunding as an option for your nonprofit, check out these 10 sites to see what will work best for you. Noteworthy names include:

2. Use Online Tools to Boost the Research Process

Kyle Crawford of Fundraising Genius suggests that all you really need to find a new donor is to know is their organization and website address. Once you have this information technology can help you figure out the rest. Basically when looking for new donors you are creating a list of potential donors and weaning it down as you go through. Crawford shares some helpful online tools that can help you do just that – faster than ever.

In a nutshell, you can:

1. Use Scraper for Chrome to directly send organization names and domain data from an online directly to a Google spreadsheet. This is quick and painless!

2. Search through the list of organizations for people by using a command to go through their LinkedIn profiles looking for people with specific job titles. These are the titles of those you believe will most likely be your potential donor. The command is CONCATENATE. This step is a little more tricky, but let Crawford guide you through. It will be worth it.

3. Now you go to a program called LinkProspector (which will cost $5). You run a custom search by inputting the data you’ve place in the next column. Then you will be given a complete list of names and descriptions from the relevant LinkedIn Profiles (the ones with the job descriptions you’ve identified).

4. Finally, get the Hunter Add-on for Google Spreadsheets. It’s free and it will save you so much time. Now, as long as you have the first name, last name and domain name in your spreadsheet (which you do), the hunter add-on is going to find their emails for you.

For all the details and a step-by-step guide on how to perform this tech-supported donor research more effectively, do head over to the Fundraising Authority blog.

3. Tell Your Story Through Video

If your organization can produce a high quality video that tells the story of your campaign and captures the attention of your audience, the possibilities for social sharing are endless. Vipin Shri of CauseVox shared that all their topping grossing campaigns have used video to communicate their message. Videos can help new donors to directly connect with your message in a much more meaningful way than a simply email would allow.

If you don’t have a good quality camera, try and borrow one. Learn how to properly light the subjects of your video. Lifehacker gives great tips on how to make a good quality film at a low cost – going so far as providing the instructions on how to make a camera tripod using a water bottle. Taking the extra time and effort to improve the quality of your video can really make a difference. 

Here are some online tools to help you get started with online video editing :

Of course there are other routes you can go with video – we all remember the ALS Ice Bucket Challenge. By encouraging others to share and create their own videos with friends you are engaging people who may have never thought about your cause before. Creating content that people can relate to and have fun with is a great way to reach out to new people – and these people can become lifelong donors.

We encourage you to try out any of these donor acquisition tips that seem right for your organization. You’ll got the tools–you just need to put them to use. 

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