The Top 3 Reports Every Nonprofit Needs

Philip Manzano • Feb 16, 2018

Create lists of your most important donors, and raise more money.

Using Smart Lists and Reports

At Keela, we use Smart Lists to create segments of donors that are important to us. These are essentially segmented reports of your contacts. There are three important lists that help you make data-driven decisions. Understanding your donors at every stage of their journey with your organization is essential to raising more money, strategically. All nonprofits should create lists that tell them more about:

•   Lapsed Donors

•   Donors with Potential

•   Major Donors

Each of these lists opens doors to tons of possibilities for your nonprofit. Read more about how to do it here: