4 Steps To Building Your Nonprofit’s Online Brand

Philip Manzano • Aug 10, 2016

How do you make your cause and mission standout? How do you make it something that people talk about and value?

Branding in 2016 is more important than ever.

With the power of social media and the internet, the “noise” in people’s daily lives is at a fever pitch. So how do you make your cause and mission standout? How do you make it something that people talk about and value?

These things all take time but are entirely possible. Below are a few tips to get you started on building your brand.

1. Start developing stories that your supporters want to hear and share.

Supporters or prospective supporters want something to talk about and share! They want to feel inspired and connected to your mission. There is no better way than building incredible stories to engage supporters in your brand and this is how word of mouth spreads and your brand builds. You can try collecting your stories in fun new ways – like crowdsourcing!

2.  Find social influencers and thought leaders.

Social media is such an important part of building a brand. Recruit those who have a large social following and are passionate about nonprofits and giving back. These people will help elevate your mission and story. Also finding volunteers who have great social media presence and who like sharing their stories publicly, are also really helpful to leveraging a brand. 

3. Promote your mission wherever you can.

Any chance you get to talk about the good work that you do, do it! Whether it’s speaking engagements, conferences, networking events, blogs etc – any opportunity to spread the word is an opportunity to build your brand.


4.  Authenticity.

Everything mentioned above should come from a place of authentic uniqueness. This is how people will take notice and connect with your brand. People need to feel a real, emotional connection. Demonstrating your mission and who you are as a nonprofit in the most unique way possible will help to build that emotional connection with supporters. 

We hope that these tips will prove useful as you get started on your journey to total web domination. What’s worked for you? What hasn’t proved to be less helpful? Let us know in the comments below!

Guest Blogging with Keela!

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