Glossary
Contact Management

Contact Timeline

By: Alec Hollingsworth
Updated:  
July 2, 2025

Definition:

A Contact Timeline is a chronological record of all interactions and activities between your organization and a specific contact.
A Contact Timeline is a chronological record of all interactions and engagements an organization has had with an individual contact. This includes emails sent and received, donations made, event participation, notes from phone calls, volunteer hours, and other relevant activities. By compiling these touchpoints in one accessible location, the Contact Timeline provides staff with a holistic view of the relationship history with each contact. This enables more informed and personalized communications, better stewardship, and improved engagement strategies. It also supports transparency and continuity across teams, ensuring that everyone interacting with a contact has the latest context and background information available.

Key Takeaways

  • Tracks all contact interactions in one place
  • Supports personalized communication and stewardship
  • Improves team collaboration and continuity
  • Helps identify engagement trends over time
  • Centralizes data for easy access and analysis

Why It Matters

It helps organizations build stronger relationships by providing complete context for every contact interaction.

Real World Example

Imagine a nonprofit that relies on volunteers and donors to run its programs. With a Contact Timeline, the volunteer coordinator can see that a supporter recently attended an event, made a donation, and signed up for an upcoming volunteer shift—all in a single view. This insight allows the coordinator to send a personalized thank-you message acknowledging the supporter’s recent activities and to invite them to a special appreciation event. The Contact Timeline ensures that no engagement goes unnoticed and that the supporter feels valued, ultimately strengthening their relationship with the organization.

How Keela Helps

In Keela, the Contact Timeline feature centralizes all interactions with contacts—emails, donations, notes, and more—into a single, easy-to-navigate view. This functionality empowers nonprofit staff to quickly review engagement history and tailor their outreach, ensuring that every supporter receives personalized and informed communication.

Frequently Asked Questions

What kinds of activities are recorded on a Contact Timeline?

A Contact Timeline typically records communications (emails, calls), donations, event participation, volunteer hours, notes, and other relevant interactions.

How does a Contact Timeline improve donor stewardship?

It provides a complete history of engagement, enabling personalized and timely outreach that acknowledges past support and builds stronger relationships.

Can multiple users access and update the Contact Timeline in Keela?

Yes, Keela allows authorized team members to view and add notes or updates to the Contact Timeline, ensuring everyone stays informed.

Related Terms

A/B Test
Accessibility Compliance
Acknowledgement Letter
Address Verification
Affiliation
Archiving Historical Donor Data

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