Glossary
CRM Basics

Custom Field

By: Alec Hollingsworth
Updated:  
July 2, 2025

Definition:

A custom field is a user-created data attribute in a CRM that allows nonprofits to track information specific to their organizational needs.
A custom field is a user-defined data attribute that allows organizations to track and store specific information not included in standard CRM fields. By adding custom fields, nonprofits can tailor their constituent, donation, or campaign records to capture data unique to their operations or reporting needs. Custom fields enhance data management flexibility, enabling detailed segmentation, targeted communications, and comprehensive reporting. Examples include tracking volunteer interests, dietary preferences, or event attendance. Effective use of custom fields ensures that the CRM serves the unique requirements of each nonprofit, facilitating more strategic decision-making and personalized supporter engagement.

Key Takeaways

  • Custom fields capture unique data not included in standard CRM fields.
  • They enable tailored reporting and segmentation.
  • Keela allows easy creation and management of custom fields.
  • They support personalized donor and volunteer engagement.
  • Custom fields adapt the CRM to your nonprofit's processes.

Why It Matters

Custom fields let nonprofits capture and use unique data, enabling personalized engagement and better reporting.

Real World Example

A local animal rescue nonprofit uses Keela’s custom fields to track the preferred animal species each supporter wants to foster, their home environment, and their availability for volunteering. By customizing the CRM with these fields, the organization quickly identifies suitable foster homes for specific animals and targets communications about fostering opportunities to the right supporters. This tailored approach streamlines the foster placement process, ensures animal welfare needs are met, and strengthens volunteer relationships, all thanks to the flexibility provided by custom fields.

How Keela Helps

In Keela, custom fields empower organizations to personalize their CRM experience. Users can easily create, edit, and organize custom fields for contacts, organizations, donations, and other records. This flexibility ensures that Keela adapts to your nonprofit’s specific data tracking and reporting needs, supporting more meaningful constituent relationships and operational efficiency.

Frequently Asked Questions

What is a custom field in a CRM?

A custom field is a data attribute that users define themselves, allowing nonprofits to track information specific to their needs beyond standard CRM fields.

How do custom fields benefit nonprofits?

Custom fields help nonprofits personalize records, segment supporters, and generate tailored reports, leading to more effective engagement and operations.

Can I add custom fields to donations in Keela?

Yes, Keela lets you create custom fields for donations, contacts, and other records, so you can track any unique data important to your organization.

Are custom fields difficult to manage?

No, most CRM platforms, including Keela, make it easy to create, edit, and organize custom fields, ensuring your system stays efficient and organized.

What are some examples of custom fields?

Examples include volunteer skills, dietary preferences, event attendance, or any specific attribute your organization wants to track.

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