Glossary
Fundraising

Donation Widget

By: Alec Hollingsworth
Updated:  
July 2, 2025

Definition:

A donation widget is an online form or button that nonprofits embed on websites to collect donations securely and efficiently.
A donation widget is an embeddable online tool that allows nonprofits to collect donations directly through their website, emails, or other digital platforms. It typically appears as a form or button and can be customized to fit the organization’s branding and fundraising needs. Donation widgets usually connect with payment processors to securely capture donor information and process contributions in real time. Many widgets offer features such as recurring giving, suggested gift amounts, and donor acknowledgment options. By integrating a donation widget, nonprofits streamline the giving process and provide a user-friendly, accessible way for supporters to contribute, ultimately increasing the potential for fundraising success and expanding reach to new audiences.

Key Takeaways

  • Enables easy online donations on any digital platform
  • Customizable to fit nonprofit branding and needs
  • Integrates with payment processors for secure transactions
  • Improves donor experience and conversion rates
  • Often includes features like recurring giving

Why It Matters

Donation widgets make giving fast and easy, boosting conversion rates and nonprofit fundraising.

Real World Example

Imagine a small animal rescue organization launching a new fundraising campaign. Instead of directing supporters to an external donation site, they embed a donation widget on their homepage and campaign landing page. The widget allows visitors to donate instantly using credit cards or digital wallets, select recurring or one-time gifts, and receive immediate acknowledgments. The rescue notices a 30% increase in completed donations, as supporters find the process faster and more convenient. Additionally, the integrated widget automatically records donor data in their CRM, saving administrative time and reducing the risk of errors.

How Keela Helps

Keela’s donation widget integrates seamlessly with your website, allowing you to accept secure online donations and automatically sync donor data into your CRM. With Keela, you can customize the widget to align with your branding and track giving performance, ensuring a smooth donation experience for your supporters.

Frequently Asked Questions

What is a donation widget?

A donation widget is an embeddable online tool that nonprofits use to collect donations directly on their website or digital platforms.

How does a donation widget benefit my nonprofit?

It streamlines the donation process, increases conversion rates, and integrates donor data directly into your CRM, saving time and resources.

Can I customize Keela’s donation widget?

Yes, Keela’s donation widget can be tailored to match your branding and fundraising needs for a cohesive donor experience.

Is it secure to use a donation widget?

Donation widgets, like Keela’s, use secure payment processors and encryption to protect donor information and transactions.

Related Terms

A/B Test
Accessibility Compliance
Acknowledgement Letter
Address Verification
Affiliation
Archiving Historical Donor Data

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