Email Opt-In

Email opt-in is the explicit permission given by an individual to receive email communications from an organization, typically by submitting their email address through a form or checkbox. This process ensures that recipients are aware they are subscribing to messages, such as newsletters, event invitations, or updates. Email opt-in practices are essential for complying with privacy laws and regulations, such as CAN-SPAM and GDPR, which require clear consent before sending marketing or informational emails. Organizations must provide an easy way for contacts to opt-in and also to opt-out at any time, maintaining transparency and trust. Proper email opt-in management helps nonprofits maintain a healthy sender reputation, avoid spam complaints, and foster engaged supporter relationships.

Within Keela, you can track and manage email opt-in status for your contacts, ensuring you only send emails to those who have granted consent. Keela's contact management tools make it simple to record and update opt-in preferences, helping you stay compliant with privacy regulations and build strong supporter relationships.