Glossary
Campaigns & Marketing

Email Template

By: Alec Hollingsworth
Updated:  
July 2, 2025

Definition:

An email template is a reusable, pre-designed layout for creating consistent and branded emails in nonprofit communications.
An email template is a pre-designed layout or structure used for composing consistent and professional emails in marketing campaigns, fundraising appeals, newsletters, or donor communications. Email templates typically include standard elements such as headers, footers, branding, and placeholders for personalized content. Nonprofits use templates to save time, ensure branding consistency, and streamline the process of sending bulk communications. By utilizing templates, organizations can focus on crafting impactful messages rather than building emails from scratch each time, ensuring that all outgoing messages reflect the organization’s tone and style.

Key Takeaways

  • Ensures consistent branding in every email
  • Saves time by eliminating repetitive design work
  • Improves engagement with professional layouts
  • Supports personalization for donors and supporters

Why It Matters

Email templates save time, ensure brand consistency, and improve engagement in nonprofit communications.

Real World Example

A nonprofit is launching its annual giving campaign and needs to contact hundreds of donors. Instead of drafting each email from scratch, the team uses an email template featuring the organization’s logo, standard greeting, and space for personalized donor information. By updating only the recipient’s name and donation details, they quickly send a series of professional, cohesive emails. This efficiency allows the team to focus on campaign strategy and donor engagement while maintaining a polished, consistent brand image across all communications.

How Keela Helps

In Keela, users can create and customize email templates for various campaigns and communications. Keela’s intuitive email builder allows nonprofits to quickly design, personalize, and reuse templates, making outreach more efficient and consistent. This enables staff and volunteers to focus on impactful messaging rather than formatting each email from scratch.

Frequently Asked Questions

What is an email template?

An email template is a reusable, pre-formatted layout used for creating consistent and professional emails.

How does Keela help with email templates?

Keela provides an easy-to-use template builder, enabling nonprofits to design, customize, and reuse branded email templates for various campaigns.

Why should nonprofits use email templates?

They save time, ensure branding consistency, and help create effective, engaging communications for supporters and donors.

Can email templates be personalized for each recipient?

Yes, placeholders in templates allow for automatic personalization, such as adding recipient names or donation details.

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