Gift Array

A Gift Array, also known as a gift pyramid or donor pyramid, is a strategic fundraising tool used by nonprofits to visually map out the number and size of gifts needed to reach a specific fundraising goal. It organizes prospective donations into tiers, from the largest contributions at the top to smaller gifts at the bottom. This helps organizations identify the quantity and level of gifts required from various donor segments. By planning campaigns around a gift array, nonprofits can set realistic targets, focus their efforts on major gifts, and ensure a balanced approach to donor cultivation and stewardship. It also helps track progress as gifts are secured, providing clarity and structure to fundraising efforts.

Keela enables organizations to plan and manage fundraising campaigns using tools that align with the gift array method. By tracking donors, managing communications, and analyzing contributions according to array levels, Keela helps nonprofits execute campaigns more strategically and achieve their funding goals.