Glossary
CRM Basics

Interaction Log

By: Alec Hollingsworth
Updated:  
July 2, 2025

Definition:

An Interaction Log records all communications and touchpoints between your nonprofit and its stakeholders for effective relationship management.
An Interaction Log is a detailed record of all communications and engagements between your organization and its stakeholders, such as donors, volunteers, clients, or partners. This log includes emails, phone calls, meetings, notes, and other touchpoints, providing a chronological history of every interaction. Interaction Logs help nonprofits track relationship-building efforts, ensure continuity in communication, and maintain transparency across teams. By documenting each engagement, organizations can better understand stakeholder needs, personalize future interactions, and coordinate more effectively. This organized approach supports stewardship, fundraising strategies, and organizational memory, ensuring that valuable context is not lost even if staff members change roles or depart.

Key Takeaways

  • Tracks every engagement with stakeholders.
  • Improves team coordination and communication.
  • Provides context for personalized outreach.

Why It Matters

Accurate Interaction Logs help nonprofits build stronger relationships and improve engagement strategies.

Real World Example

A community arts nonprofit uses Keela’s Interaction Log to document every contact with donors, including thank-you calls, event invitations, and follow-up emails. When a major donor reaches out months later, the development coordinator can quickly review the donor’s entire history of interactions in Keela. This enables the coordinator to reference previous conversations, acknowledge the donor’s involvement, and tailor their communication appropriately. As a result, the donor feels valued and understood, which strengthens their relationship with the organization and increases the likelihood of future support.

How Keela Helps

Within Keela, Interaction Logs allow nonprofit teams to seamlessly track and manage all stakeholder communications in one centralized CRM. Keela users can log calls, emails, meetings, and notes directly on contact records, ensuring everyone stays informed and coordinated. This feature supports effective relationship management and helps your team deliver a consistent stakeholder experience.

Frequently Asked Questions

What is an Interaction Log?

An Interaction Log is a record of all communications and touchpoints between your organization and its stakeholders, such as donors or volunteers.

Why should nonprofits use Interaction Logs?

Interaction Logs help nonprofits track engagement, coordinate team efforts, and personalize communications for better relationship management.

How does Keela support Interaction Logs?

Keela allows you to log emails, calls, meetings, and notes directly on contact records, ensuring a complete, centralized history of stakeholder interactions.

Who can access Interaction Logs in Keela?

All authorized team members can view and update Interaction Logs in Keela to maintain consistent communication and continuity.

What types of interactions should be logged?

Emails, phone calls, meetings, handwritten notes, and any other relevant touchpoints with stakeholders should be logged for a comprehensive history.

Related Terms

A/B Test
Accessibility Compliance
Acknowledgement Letter
Address Verification
Affiliation
Archiving Historical Donor Data

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