One Click Donation in Nonprofit Fundraising

By: Alec Hollingsworth

Updated:

July 2, 2025

Definition:

A One Click Donation lets donors contribute instantly using saved payment details, streamlining the donation process to a single action.

A One Click Donation is a streamlined fundraising process that allows donors to contribute with a single click, typically using saved payment information or pre-filled forms. This method removes barriers such as lengthy forms, multiple steps, or the need to re-enter personal and payment information, making it exceptionally easy for supporters to give quickly. One Click Donation is often integrated with digital wallets, donor profiles, or email campaigns, helping nonprofits capture spontaneous generosity and reduce abandonment rates at checkout. The approach is especially effective for repeat donors or those responding to urgent appeals, as it enhances user experience and shortens the donation journey.

Key Takeaways

Enables instant donations with minimal donor effort
Reduces checkout abandonment and increases conversions
Relies on saved payment or profile data
Ideal for urgent or repeat giving campaigns

Why It Matters

It simplifies giving, boosts conversion rates, and increases donor retention.

Real World Example

Imagine a nonprofit sends an urgent appeal via email after a natural disaster. Supporters who have previously donated and saved their payment information see a 'One Click Donate Now' button in the email. With a single tap, their donation is processed instantly, without the need to fill out forms or re-enter payment details. This convenience encourages immediate action and allows the organization to quickly raise funds when they are needed most. As a result, the nonprofit experiences a significant increase in donations compared to traditional, multi-step forms.

How Keela Helps

Keela’s fundraising tools support features that reduce friction in the donation process, enabling nonprofits to offer easy, rapid giving options like One Click Donation. By integrating with donor profiles and optimizing landing pages, Keela helps organizations capture more donations and make giving effortless for supporters.

Frequently Asked Questions

How does One Click Donation work?

It uses saved donor information or digital wallets to enable instant donations without re-entering details.

Is One Click Donation secure?

Yes, it employs secure payment gateways and encryption to protect donor information.

Can nonprofits use One Click Donation for all campaigns?

It's most effective for repeat donors and urgent appeals but can be adapted for various campaigns.

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