Glossary
Campaigns & Marketing

Social Post Scheduler

By: Alec Hollingsworth
Updated:  
July 2, 2025

Definition:

A Social Post Scheduler lets nonprofits plan and automatically publish social media content across various platforms at scheduled times.
A Social Post Scheduler is a digital tool that enables organizations to plan, create, and automatically publish content across multiple social media platforms at predetermined times. By centralizing the scheduling process, nonprofits can streamline their social outreach, ensuring consistent and timely communication with supporters while reducing manual posting efforts. This tool often includes features such as calendar views, post previews, and analytics to monitor engagement. With a Social Post Scheduler, organizations can better plan campaigns, maintain a steady online presence, and coordinate messaging across platforms like Facebook, Twitter, and Instagram. Ultimately, it helps maximize the impact of social media efforts, boost audience engagement, and free up valuable staff time for mission-driven work.

Key Takeaways

  • Automates posting to multiple social channels
  • Ensures consistent messaging and timing
  • Frees up staff time for other priorities
  • Improves campaign coordination
  • Provides analytics for engagement tracking

Why It Matters

It saves time, ensures consistency, and amplifies your nonprofit's message across social platforms.

Real World Example

A nonprofit organization plans a Giving Tuesday campaign and wants to promote it across Facebook, Twitter, and Instagram over a two-week period. Using a Social Post Scheduler, the communications team creates all the necessary posts in advance, sets them to publish at optimal times, and aligns them with email blasts and other outreach. As a result, the campaign maintains a consistent message and presence, maximizes donor engagement, and the staff can focus on real-time interactions and donor stewardship rather than manual posting.

How Keela Helps

Within Keela, the Social Post Scheduler empowers nonprofits to plan and automate their social media campaigns directly from the platform. This integration means users can align their marketing calendar, coordinate posts with fundraising campaigns, and track engagement without leaving the Keela environment.

Frequently Asked Questions

What is a Social Post Scheduler?

It's a tool that lets organizations schedule and automate posts on social media platforms in advance.

Why should nonprofits use a Social Post Scheduler?

It saves time, keeps messaging consistent, and ensures posts reach audiences at the best times.

Does Keela include a Social Post Scheduler?

Yes, Keela offers a built-in Social Post Scheduler that integrates with your campaigns and marketing calendar.

Can I track engagement with a Social Post Scheduler?

Most schedulers, including Keela's, provide analytics to monitor post performance and engagement.

Is it possible to schedule posts for multiple platforms at once?

Yes, Social Post Schedulers are designed to manage posting across several social networks simultaneously.

Related Terms

A/B Test
Accessibility Compliance
Acknowledgement Letter
Address Verification
Affiliation
Archiving Historical Donor Data

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