Giving Tuesday Campaign Brand Guide


Giving Tuesday is an unbranded movement—this means you can create your nonprofit’s Giving Tuesday campaign with your branding while also taking advantage of GivingTuesday’s brand affinity.

Use this brand guide and worksheet to create a Giving Tuesday campaign that stands out and resonates with donors.

Get Your Brand Guide

This Brand Guide contains:

✔ Actionable Tips
Learn tips to help you create visually appealing marketing materials for your Giving Tuesday campaign.

✔ Editable Templates
Get started right away using free templates to create branded collaterals.

Design Worksheet
Use the worksheet to brainstorm design and marketing ideas for your Giving Tuesday campaign.

The Giving Tuesday Campaign Brand Guide was created in partnership with Keela and Lidia Varesco Design