Use Smart Ask to Predict Your Donors’ Next Move

By knowing who to ask, how much to ask them, and how they prefer to be contacted, you can confidently ask for larger, more frequent donations from your donors.

A woman looking at a tablet alongside snapshots of the Keela Intelligence tool "Smart Ask".

The Future of Making the Ask

Keela’s Smart Ask has helped thousands of nonprofits increase their fundraising revenue without lifting a finger.


Increase in total donation dollars raised


Increase in average gift size


Increase in total number of donations

Connect with Confidence

Contact insights are stored in every donor profile. Use Time of Year and Donor Readiness insights to know how engaged each contact is with your mission and when they’ll be ready to make their next gift.

A contact profile with contact insights inlcuding donor score, donor readiness, and time of year
Best way to reach out segment showing contacts who prefer to be contacted by email

Choose the Right Channels

Streamline outreach by knowing how your donors like to be contacted. Create segments based on Keela’s Best Way To Reach Out insight and send the right message to the right contact, at the right time. 

Make the Ask Easier

Don’t worry about over – or under – asking again. Smart Ask maximizes gift size by telling you how much to ask your donors for. There are two ways Smart Ask can be used. 

For repeat donors, it works by automatically pulling in their previous giving history and, with a little bit of fundraising magic, accurately informs future donations every time. For new donors, when no donation history is available, it will use your organization’s average donation sizes and industry standards to provide a suggested giving range directly on your donation page.

A contact profile showing the smart ask contact insight
Email with a smart ask form in the body

Solicit at Scale

Tie it all together using a Smart Ask form in your next fundraising campaign. It automatically sends tailored donation requests to each contact. Just drag, drop, and send. No manual calculations required.

A camerman directing two subjects

See how achieved a 237% increase in donations using Smart Ask logo

Intelligent Tools that Give You the Power to do More

Donor Score

Automatically rank donors according to giving behavior and categorize them.

Smart Ask

Automatically tells you the ideal amount to ask for from each donor.

Smart Ask Forms

Embed Smart Ask Forms in emails to ensure you ask for the right amount.

Best Way to Reach Out

Ensure you are always using a contact’s preferred method of communication.

Donor Readiness

Know how likely your donor is to donate within the next two weeks.

Time Of Year

Know exactly when a donor is more likely to give

Let Keela be your Copilot

Global Conservation Corps logo

Learn how you can take control of your fundraising with confidence using Keela.