In today’s giving landscape, donor engagement is unpredictable. Economic pressures, high expectations, and crowded inboxes make it tough to build lasting support. But while fundraising tactics evolve, one constant remains: the nonprofits that understand why people give—and keep giving—are the ones that grow stronger over time.
In this guide you'll discover how donor psychology influences behavior and how to apply proven principles that improve acquisition, engagement, and retention across your campaigns.
In today’s giving landscape, donor engagement is unpredictable. Economic pressures, high expectations, and crowded inboxes make it tough to build lasting support. But while fundraising tactics evolve, one constant remains: the nonprofits that understand why people give—and keep giving—are the ones that grow stronger over time.
In this guide you'll discover how donor psychology influences behavior and how to apply proven principles that improve acquisition, engagement, and retention across your campaigns.
Whether you’re writing an appeal, planning a campaign, or building a donor stewardship plan, this guide helps you:
Each principle is backed by behavioral research and illustrated with real nonprofit examples you can apply today.
This is the moment to rethink how you connect with donors
Behavioral insights can help you change that trajectory starting now.
Designed for nonprofit professionals who want results
From the teams behind Keela, Aplos and Raisely
We support thousands of nonprofits with better fundraising, financial clarity, and donor engagement. This guide brings together frontline experience, research, and real nonprofit campaigns and tactics rooted in psychology to help you lead with strategy and measurable impact.
Whether you’re writing an appeal, planning a campaign, or building a donor stewardship plan, this guide helps you:
Each principle is backed by behavioral research and illustrated with real nonprofit examples you can apply today.
Take your fundraising to new heights with intuitive tools and features built with the unique needs of fundraisers in mind.
Engage donors effectively through engaging email communications with Keela's versatile email marketing tools designed for nonprofits.
Build meaningful relationships with donors using Keela's intuitive and comprehensive CRM for nonprofits.
Automatically generate a custom ask for each donor on your donation form by combining wealth data, demographics, and giving history.
Monitor your nonprofit's progress and key metrics at a glance with Keela's intuitive dashboards.
Streamline your outreach efforts with automated workflows tailored for your audience.
Create custom, branded, effective online donation forms to ensure maximum online revenue.
Manage projects and keep your team organized with project management tools for nonprofits.
Seamlessly manage secure and convenient online payments through multiple payment processor options.
Engage donors, mobilize volunteers, and drive impact with Keela’s texting services for nonprofits.
Track your stakeholders’ movements and access powerful tools for prospecting, cultivation, solicitation, and impact evaluation.
Streamline grant applications and empower your organization to maximize funding opportunities.
Identify high-potential prospects and unlock hidden fundraising opportunities with wealth screening.
Explore all of Keela's fundraiser-focused tools designed to enhance your fundraising efforts and maximize your impact.
