Understanding Email Marketing Metrics: A Quick Guide for Nonprofits

Do you want to improve your nonprofit’s email marketing strategy?

If you want to expand your reach and increase your fundraising dollars, it’s time to dive into the metrics and see where your emails are hitting the mark… or falling flat.

Keela and Imagine Canada have teamed up to create this email marketing guide to translate these metrics into actionable tips and best practices so you can send better, more targeted email campaigns.

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Use the Email Marketing Guide to learn:

  • What nonprofit benchmarks you could and should pay attention to.
  • The five essential email marketing metrics you need to track
  • How to measure those results over the longterm to track trends
  • And how to use your metrics in tandem to see what elements of your email you need to pay more attention to

learn to understand your email marketing

The Email Marketing Guide was created in partnership with Keela and Imagine Canada