Understanding Email Marketing Metrics: A Quick Guide for Nonprofits

  • Do you want to improve your nonprofit’s email marketing strategy?
  • If you want to expand your reach and increase your fundraising dollars, it’s time to dive into the metrics and see where your emails are hitting the mark… or falling flat.
  • Keela and Imagine Canada have teamed up to create this email marketing guide to translate these metrics into actionable tips and best practices so you can send better, more targeted email campaigns.

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The Email Marketing Guide was created in partnership with Keela and Imagine Canada

Download the Guide

Email marketing guide

What’s Inside

  • The five essential email marketing metrics you need to track
  • Nonprofit benchmarks you could and should pay attention to
  • How to measure those results over the longterm to track trends
  • How to use your metrics in tandem to see what elements of your email you need to pay more attention to

Download the Email Marketing Guide for Nonprofits to get started!

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