Stop Driving in the Dark!

Fundraising KPIs 101


Is your organization headed in the right direction?

It’s easy to get overwhelmed when analyzing your organization’s data. What should you measure? What is safe to ignore? How much is too much? Are your numbers accurate?

Keela and Imagine Canada’s Grant Connect have teamed up to bring you this toolkit. So, instead of trying to monitor every scrap of information that comes across your desk, you can focus on the essential fundraising metrics needed to ensure your organization’s long term success.

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Download the Toolkit


This toolkit contains three parts:

A Fundraising KPIs Guide
Start by learning what it means to be data-driven, how to link your mission to your metrics, and learn what you should be tracking.

Master List of Fundraising KPIs
This comprehensive list explains what each metric is and how to calculate it, and dives into what you can do to improve it over time.

KPI Metrics Dashboard
This template comes pre-populated with a sample fundraising dashboard to help you get started. You can keep these metrics or copy and paste others from the Fundraising KPI Master List.

The Nonprofit Fundraising KPIs toolkit was created in partnership with Keela and Imagine Canada’s Grant Connect.