Nonprofit Advocacy Survival Guide


Trying to cause change and advance policy priorities, even in a small way, is a challenging task for any nonprofit organization.

But your voice matters, and it deserves to be heard by decision-makers. By engaging in advocacy, you can create the change you want to see in the world.

If you’re not sure where to get started, Keela and Imagine Canada have teamed up to bring you a handy list of resources to spark the change you want to see in the world.

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This Survival Guide contains:

✔ Alliance-Building Resources
Many voices are louder than one. If you want your cause to be heard, it’s time to team up with your peers.

✔ MP Outreach Resources
The best way to get your foot in the door is by developing a relationship with your local Member of Parliament (MP).

Digital Advocacy Resources
As with everything in the sector, advocacy is moving digital. Learn what’s available to leverage your next campaign.

The Advocacy Survival Guide was created in partnership with Keela and Imagine Canada