Donor Lifetime Value Calculator

What is donor LTV and why is it important? How do I calculate donor LTV for my organization?
Here’s a free tool that makes it simple and easy to calculate your donor LTV.
Download the Donor Lifetime Value Calculator and get started with improving your fundraising strategy!

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How to Use the Calculator

Step 1: Pick a segment: Before using this calculator, choose a segment of donors that you want to work with. The information from this group of donors is what will be most important.
Step 2: Make a copy: You’ll have to make a copy of this document to be able to make changes.
Step 3: Fill out the yellow boxes on the calculator: Enter values for Total Donations ($), Total Number of Donations, Total Number of Donors, and Average Number of years a Donor is Retained.

Once you fill out the boxes, the Donor LTV calculation found at the bottom of the page will automatically complete. What you are left with is the Average Gross Donor LTV for that segment, in dollars. Download the Donor Lifetime Value Calculator to get started!

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