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The Mark

Irvine, CA, USA

Traci Shirachi


Nonprofit Expertise

Fundraising, Strategic Planning, Grant Writing

About The Mark

The Mark is an evaluation and research company that has over 12 employees, and helps measure program outcomes for nonprofit organizations.

Our work has become more critical over time because we help donors clearly understand what nonprofit organizations do and what the contributed resources are able to change as a result of the contribution made. 

Our work helps contribute to financial and organizational strategy and sustainability.

We help nonprofit organizations demonstrate their impact (outcomes vs outputs). 

Nonprofit organizations are able to use our work to not only tell a better fundraising story through grant submissions and to attract donors to raise more funds successfully, but also make better strategic program decisions that help an organization grow and scale. We focus a lot on the what, how, and why behind evaluation work so others can understand the tools and frameworks that evaluation work provides to better manage and execute work.