Giving Tuesday Resources for Nonprofits

Giving Tuesday 2024 • December 3, 2024

Giving Tuesday is the biggest day in nonprofit fundraising. To help you prepare for your next Giving Tuesday campaign, we’ve compiled this list of free campaign templates, tips, and resources.

Get the resources you need to run a successful Giving Tuesday campaign.

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What is Giving Tuesday?

Giving Tuesday is a global movement that empowers donors, volunteers, and nonprofits to make more impact in their communities. It is an annual social fundraising campaign held on the first Tuesday after Black Friday.

In 2024, Giving Tuesday will be held on December 3rd.

In 2012, the movement began as a causeless day of giving, i.e., donors and volunteers participating in the campaign can contribute to any nonprofit. Since then, Giving Tuesday has expanded worldwide largely due to easy sharing on social media platforms using #GivingTuesday.

In 2023, Giving Tuesday raised $3.1 billion in the US alone, with much more donated worldwide. See more statistics from Giving Tuesday 2023 below:

Plan Your Giving Tuesday 2024 Campaign with these FREE Resources

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The Complete GivingTuesday Toolkit

The Complete Giving Tuesday Toolkit 

Get ready for your Giving Tuesday Campaign with this toolkit featuring planning checklists, multi-channel strategies, email and social media templates, donor engagement tactics, and analysis guides to boost your fundraising success.

GivingTuesday Campaign Brand Guide

Giving Tuesday Campaign Brand Guide

How can you make your Giving Tuesday campaign stand out? By ensuring your campaign’s brand resonates with your donors and supporters. Use this brand guide to create unique design elements and ensure consistency across your campaign materials.

Giving Tuesday Email Guide

Empower your nonprofit with our comprehensive Giving Tuesday Email Guide. This all-in-one resource provides winning examples and ready-to-use templates to elevate your email campaign and maximize your fundraising impact this Giving Tuesday.

How Nonprofits Can Make the Most of Giving Tuesday

How Nonprofits Can Make the Most of Giving Tuesday

Watch this on-demand webinar to learn practical tips, marketing channels, and tools you can use to make this year’s Giving Tuesday campaign your best yet. 

How Branding Can Maximize Your GivingTuesday Impact

Join Lidia Varesco Racoma as she walks you through the various digital marketing channels and how to create branding that resonates with donors.

What Nonprofits Should Know about GivingTuesday 2021

Everything You Need to Know about Giving Tuesday

Giving Tuesday is happening on Dec 3, 2024. Get the full gist about the global movement and learn how your nonprofit can take advantage of the biggest day in nonprofit fundraising. 

20 Steps to Running a Successful GivingTuesday 2021 Campaign

20 Steps to Running a Successful Giving Tuesday Campaign

Running a Giving Tuesday campaign is a lot of work. So, we’ve broken it down into 20 steps for you and your team to work through as you prepare for the big day. 

6 Steps to a Successful GivingTuesday Email (+ Examples)

6 Steps to a Successful Giving Tuesday Email (+ Examples)

Get inspired with 12 examples of Giving Tuesday fundraising emails and learn how you can design an email campaign that wins more conversions. 

100 Easy Fundraising Ideas to Crush Your Donation Goals

100 Easy Fundraising Ideas to Crush Your Donation Goals

Need Giving Tuesday campaign ideas? We’ve put together 100 fundraising ideas for nonprofits, so have a read-through and take your pick. 


4 Quick Giving Tuesday Campaign Tips for Nonprofits

 

See How Nonprofits use Keela to Run Successful Giving Tuesday Campaigns

Join thousands of nonprofits using Keela to run successful Giving Tuesday campaigns this year.