Giving Tuesday 2025: Turn One Day Into Year-Round Support

Q: When is Giving Tuesday 2025?

Giving Tuesday 2025 is December 2nd, 2025. It's the first Tuesday after Thanksgiving and the official kickoff to year-end giving season.

Giving Tuesday 2025 • December 2nd, 2025

Giving Tuesday donors are more likely to give again before year-end when you follow up strategically. Learn how to build campaigns that strengthen donor relationships, maximize matching gifts, and set your nonprofit up for a record-breaking year-end season.

Discover the key dates, trends, and tools you need below.

$3.6B

$3.6B donated to charities in the US alone in 2024.

90+

Join the global movement with 90+ countries involved.

2.2x

2.2x more donors start Regular Giving on Giving Tuesday.

What is a Giving Tuesday?

Giving Tuesday is a global movement that empowers donors, volunteers, and nonprofits to make more impact in their communities. It is an annual social fundraising campaign held on the first Tuesday after Black Friday.

In 2025, Giving Tuesday will be held on December 2nd.

In 2012, the movement began as a causeless day of giving, i.e., donors and volunteers participating in the campaign can contribute to any nonprofit. Since then, Giving Tuesday has expanded worldwide largely due to easy sharing on social media platforms using #GivingTuesday.

In 2024, Giving Tuesday raised $3.6 billion in the US alone, with much more donated worldwide.

Giving Tuesday 2025 Campaign Resources

Beyond GivingTuesday: Turn One Day Into Year-Round Support

Turn your GivingTuesday success into year-round impact. In this free webinar, GivingTuesday Global and Keela share tactics to re-engage donors, inspire recurring gifts, and strengthen supporter relationships for the long run.

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The Giving Tuesday Playbook: Five Lessons from Ecommerce Pros

The Giving Tuesday 2025 Playbook shares five proven lessons from ecommerce pros to help your nonprofit stand out, drive donations, and grow lasting support. Learn how to build hype, create urgency, streamline giving, re-engage prospects, and reward loyal donors.

Get the Playbook

5 Key Dates for Giving Tuesday 2025

November 17-21 – Campaign setup week

Finalize your donation page, test payment processing, write your email sequences, and create your social content calendar. This is when you lock everything in.

November 24-28 – Pre-campaign launch week

Start warming up your audience. Send save-the-date emails, post social teasers, and prep your volunteers and board members to share your campaign on December 2.

December 2 – Giving Tuesday

The big day. Donors are ready to give, and your campaigns should be live and actively promoted across email, social, and your website.

December 3-5 – Thank you window

Send personalized thank-you messages to every donor within 48 hours. This is when you build momentum for year-end giving and turn one-time donors into recurring supporters.

December 31 – Year-end giving deadline

Giving Tuesday kicks off the year-end giving season. Keep the momentum going with a final push before the calendar flips—many donors give again in late December.

4 Key Dates For Giving Tuesday 2025

November 17-21

Campaign Setup Week

Finalize your donation page, test payment processing, write your email sequences, and create your social content calendar. This is when you lock everything in.

November 24-28

Pre-Campaign Launch Week

Start warming up your audience. Send save-the-date emails, post social teasers, and prep your volunteers and board members to share your campaign on December 2.

December 2

Giving Tuesday

The big day. Donors are ready to give, and your campaigns should be live and actively promoted across email, social, and your website.

December 3-5

Thank-you Window

Send personalized thank-you messages to every donor within 48 hours. This is when you build momentum for year-end giving and turn one-time donors into recurring supporters.

What's New for Giving Tuesday 2025

Matching gifts are bigger than ever

More companies are offering 2x and 3x matches specifically for Giving Tuesday. Make sure your donation page highlights any matching opportunities as it's proven to increase conversion rates.

Video storytelling is the top performer

Short-form video (under 90 seconds) is driving the most engagement on social media. Donors want to see the impact of their gift, not just read about it.

Mobile-first donation experiences are essential

Over 60% of Giving Tuesday donations now happen on mobile devices. If your donation page isn't optimized for mobile, you're losing donors at checkout.

Peer-to-peer campaigns are gaining traction

Supporters who fundraise on behalf of your organization bring in 3-5x more than individual donors. Give your champions the tools to run their own mini-campaigns.

What's New For Giving Tuesday 2025?

Matching Gifts

More organizations are offering 2x and 3x matches for GivingTuesday. Why are they choosing to do this? It’s proven to increase conversion rates.

Video Storytelling

Short-form video (under 90 seconds) is driving the most engagement on social media. Donors want to see the impact of their gift, not just read about it.

Mobile First

Over 60% of Giving Tuesday donations now happen on mobile devices. If your donation page isn't optimized for mobile, you're losing donors at checkout.

Peer to Peer Campaigns

Supporters who fundraise on behalf of your organization bring in 3-5x more than individual donors. Give your champions the tools to run their own mini-campaigns.

How do I track revenue from my campaign? Our friends at Aplos have your covered.

How to track every dollar to impact: fund accounting with Aplos.

LEARN MORE

UI Image of transactions in Keela and Aplos.

The Importance of Giving Tuesday

The importance of Giving Tuesday 2025 extends beyond one day; it’s a pivotal moment for building donor relationships. The influx of new supporters offers a unique chance to grow your community and find long-term advocates.

Using Keela, you can seamlessly capture donor data, automate thank-yous, and segment contacts for future engagement. This day is the starting point for nurturing relationships that will sustain your organization for years to come.

Giving Tuesday 2025 FAQ

What is Giving Tuesday?

Giving Tuesday is a global generosity movement held on the Tuesday after Thanksgiving. It's a day when nonprofits, donors, and volunteers come together to support causes that matter. Since 2012, it's grown to 90+ countries and raised $3.6 billion in the US alone in 2024.

When is Giving Tuesday 2025?

Giving Tuesday 2025 is December 2nd, 2025. It's the first Tuesday after Thanksgiving and the official kickoff to year-end giving season.

How does Giving Tuesday work?

Nonprofits create fundraising campaigns, supporters donate or volunteer, and everyone shares causes on social media using #GivingTuesday. There's no single cause. Any nonprofit can participate and reach new donors ready to give.

Why does Giving Tuesday exist?

Giving Tuesday was created to shift the focus from Black Friday consumerism to community generosity. It's a reminder that giving back is just as powerful as spending during the holiday season.

What is a Giving Tuesday Match?

A matching gift is when a donor or company pledges to match donations dollar-for-dollar (or 2x/3x). Matches create urgency and double the impact of every gift, which is proven to boost conversion rates.

Is Giving Tuesday international?

Yes. Giving Tuesday has grown into a global movement with participation from over 90 countries, each using local variations of #GivingTuesday to mobilize their communities.

How do I participate in Giving Tuesday as a nonprofit?

Set up your donation page, launch email and social campaigns, mobilize your volunteers and board as ambassadors, and promote your cause leading up to December 2nd. Follow up fast with thank-yous to turn one-day donors into long-term supporters.

What is the significance of Giving Tuesday for nonprofits?

Giving Tuesday kicks off year-end giving season, when nearly 30% of annual donations happen. It's your chance to acquire new donors, re-engage lapsed supporters, and build momentum through December 31st. Bonus: Giving Tuesday donors are 2.2x more likely to become recurring givers.