Grantmaker AMA: What Funders Want You To Know About Securing Funding

On Demand

Panel Discussion Led by Funding Experts

Grantmaker AMA: What Funders Want You To Know About Securing Funding


Laura Manning – Executive Director, Lyle S. Hallman Foundation

Bridgette Estrela – Managing Director, MLSE Foundation & MLSE Social Impact

Learn how your organization can be more competitive with your grant applications 

Many charities and nonprofits rely on grants to scale their programs, grow their operations, and continue to impact their communities. Yet, many organizations tend to have very little understanding of how funders and foundations decide where to give their money and why. In the last two years, many funders have shifted their perspectives on what programs, campaigns, and cause areas to support, and more are beginning to explore funding models that are more responsive, equitable, and effective. More than ever before, it is crucial for nonprofit leaders and fundraisers to be aware of funders’ criteria and decision-making processes.

The good news is, on November 17th, 2022, you can hear directly from two seasoned funders in a special Ask-Me-Anything (AMA) style session presented by Imagine Canada’s Grant Connect and Keela. In this session, you’ll hear insights from the experts themselves and learn the essential factors that funders weigh when deciding who and what to fund. Gain a better understanding of how funders have shifted their perspectives and what they are doing to ensure their funds are having the most impact on the organizations and communities that need them most.
Download for an in-depth exploration of:

  • What grantmakers want to see in your funding applications
  • Common mistakes and how to avoid them
  • How to refine your organization’s grants strategy to achieve maximum success

About Laura

Throughout her career, Laura has worked in complex environments toward social good, navigating and shaping effective relationships across a wide range of contexts. In her role as Executive Director of the Lyle S. Hallman Foundation, she leads a rapidly-growing, place-based grantmaker seeking to build the strength and resilience of children, families and systems in Waterloo Region. Under Laura’s leadership, LSHF has moved from a primary focus on program funding to supporting unrestricted operating, neighbourhood microgranting and human-centred design. Her deep experience covers many aspects of the non-profit sector, including major gift fundraising, communications, program development and change management. Laura has served as a board member and Chair of Philanthropic Foundations of Canada. She plays an active role in several collaboratives, federally, provincially and regionally, currently including the Early Child Development Funders Working Group, the Waterloo Region Children & Youth Planning Table and the Waterloo Region Smart Cities initiative.

About Brigette

A community investment strategist and leader in the non-profit sector, Bridgette has devoted over a decade to creating social change by leading the strategic investment of almost $100 million in charitable resources to community programs focused on arts, culture, sport and recreation. As a solution-based thought leader, Bridgette strongly believes that creative collaborative approaches are the key to healthy community building, and that creating partnerships tying community-centered impact, to like-minded corporate brands can have mutually assured success.

Complimented by a B.Fa (Hons.) from York University and a professional fellowship from Ivey Business School at Western University.

This webinar is presented in partnership with Keela and Imagine Canada’s Grant Connect.

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