WEBINAR
Heather Nelson • Founder and President, BridgeRaise
Successful corporate partnerships are essential for many charities and nonprofits, providing vital financial and/or in-kind support while boosting an organization’s reach and credibility within the community. However, there are common pitfalls that can undermine these partnerships, making it difficult to achieve long-term success.
In this free webinar, join Heather Nelson, Founder and President of BridgeRaise, to learn how to avoid these pitfalls and build sustainable, lucrative corporate partnerships at your organization.
During this session, Heather will share her expertise and practical solutions to the following pitfalls:
- Lack of awareness of key trends and business challenges: Understand the latest trends and challenges in the corporate sector to create relevant partnerships.
- Building transactional corporate sponsorships: Transition from short-term, transactional sponsorships to strategic, long-term and transformational partnerships that provide mutual value.
- Over customization of proposals and partnerships: Learn to balance personalization and efficiency to maintain consistency while meeting your partners’ needs.
Using practical tools and sharing real-world examples, Heather will demonstrate how nonprofit professionals from organizations of all sizes can avoid these pitfalls and build values-aligned and sustainable corporate partnerships.
About the Speaker
Founder and President at boutique fundraising consultancy, BridgeRaise, Heather and her team help nonprofits raise more money from companies by prioritizing aligned values. Heather has worked in the non-profit sector for her whole career having held positions in program management, marketing, and fundraising. Prior to BridgeRaise, Heather was the first fundraiser at Food Banks Canada where she built and grew the corporate partnership program to a multi-million dollar program.
She is an active volunteer and teacher, including having taught Introduction to Fundraising at Toronto Metropolitan University and is currently a member of Imagine Canada’s Caring Company steering committee. Heather loves trees, her dog and being a hockey mom! She’s very active on LinkedIn and would love to connect with you there: https://www.linkedin.com/in/nelsonheather/
This webinar is presented in partnership with Keela and Imagine Canada’s Grant Connect.