Fundamentals of Donor Journey Mapping for Nonprofits

Thursday, April 18 at 2pm ET / 11am PT

Webinar with Julia Devine and Catalina Parker

Fundamentals of Donor Journey Mapping for Nonprofits


Julia Devine and Catalina Parker – Co-founders of Relatable Nonprofit

Donor journey mapping is a powerful tool that helps organizations better understand, engage with, and steward their donors. By visually representing the stages and touchpoints of a donor’s interaction with your nonprofit, you can identify areas of improvement and optimize your fundraising strategies.

In this free webinar, join Catalina Parker and Julia Devine from Relatable Nonprofit, as they provide a detailed overview of the fundamentals of donor journey mapping. They will discuss the importance of mapping individual donor journeys and how it can enhance donor relationships and retention. Additionally, they will address the inclusion of institutional funders like foundations in the mapping process, highlighting the unique considerations and strategies required to engage with these important stakeholders.

During this webinar, attendees will:

  1. Gain a clear understanding of what donor journey mapping entails
  2. Learn effective strategies for mapping the donor journey for individual donors and institutional supporters
  3. Explore the challenges and opportunities of donor journey mapping in the nonprofit sector
  4. Discover best practices and practical tips for improving donor engagement
  5. Understand how donor journey mapping can enhance your organization’s fundraising efforts

Don’t miss this opportunity to elevate your fundraising efforts and strengthen your relationships with donors and institutional funders. Register now to secure your spot!

About the Speakers

Julia Devine and Catalina Parker are the co-founders of Relatable Nonprofit. In the summer of 2023, they decided to create an Instagram account to bring laughter and joy to those involved in the nonprofit sector. With years of experience as employees, funders, and consultants, they understand the emotional strain that comes with nonprofit work. Their account became a way for them to cope with these challenges, and to their surprise, it resonated with many others who felt the same way. The overwhelming response they received led to the creation of a vibrant community of changemakers who believe in lifelong learning, vision + execution, and wellness. Together, Julia and Catalina continue to uplift the nonprofit community, providing tools and resources for personal and professional growth through Relatable Nonprofit.

This webinar is presented in partnership with Keela and Imagine Canada’s Grant Connect.

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