Giving Tuesday 2022 • November 29, 2022
Giving Tuesday Resources for Nonprofits
Giving Tuesday is the biggest day in nonprofit fundraising. To help you prepare for your next Giving Tuesday campaign, we’ve compiled this list of free campaign templates, tips, and resources.
Get the resources you need to run a successful Giving Tuesday campaign.
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Giving Tuesday is a global movement that empowers donors, volunteers, and nonprofits to make more impact in their communities. It is an annual social fundraising campaign held on the first Tuesday after Black Friday.
In 2022, Giving Tuesday will be held on November 29th.
In 2012, the movement began as a causeless day of giving, i.e., donors and volunteers participating in the campaign can contribute to any nonprofit. Since then, Giving Tuesday has expanded worldwide largely due to easy sharing on social media platforms using #GivingTuesday.
In 2021, Giving Tuesday raised a record $2.7 billion in the US alone, with much more donated worldwide. And it is projected to raise even more in 2022.
See more statistics from Giving Tuesday 2021 below:
Plan Your Nonprofit’s Giving Tuesday 2022 Campaign with these FREE Resources
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The Complete Giving Tuesday Toolkit
Get ready for your Giving Tuesday Campaign with this toolkit. Use the toolkit to learn how to set your donation pages, fundraisers, social media campaigns, and fundraising appeals. The toolkit includes handy timelines and templates to help you get started.
Giving Tuesday Campaign Brand Guide
How can you make your Giving Tuesday campaign stand out? By ensuring your campaign’s brand resonates with your donors and supporters. Use this brand guide to create unique design elements and ensure consistency across your campaign materials.
How Nonprofits Can Make the Most of Giving Tuesday
Watch this on-demand webinar to learn practical tips, marketing channels, and tools you can use to make this year’s Giving Tuesday campaign your best yet.
Everything You Need to Know about Giving Tuesday 2022
Giving Tuesday is happening on November 29, 2022. Get the full gist about the global movement and learn how your nonprofit can take advantage of the biggest day in nonprofit fundraising.
20 Steps to Running a Successful Giving Tuesday 2022 Campaign
Running a Giving Tuesday campaign is a lot of work. So, we’ve broken it down into 20 steps for you and your team to work through as you prepare for the big day.
6 Steps to a Successful Giving Tuesday Email (+ Examples)
Get inspired with 12 examples of Giving Tuesday fundraising emails and learn how you can design an email campaign that wins more conversions.
100 Easy Fundraising Ideas to Crush Your Donation Goals
Need Giving Tuesday campaign ideas? We’ve put together 100 fundraising ideas for nonprofits, so have a read-through and take your pick.
5 Quick Giving Tuesday Campaign Tips for Nonprofits
1. Leverage Social Media
Now’s the time to reassess and improve your nonprofit’s social media strategy. Be sure to use the hashtag #GivingTuesday when promoting your campaign online.
2. Share Your Nonprofit Impact Stories
Remind, or inform donors of the excellent work your nonprofit is doing and let them know how their Giving Tuesday contributions will make a difference in your community.
3. Re-engage Lapsed Donors
Reach out to your donors who haven’t given in the past year and use this opportunity to reaffirm the value and impact of their contributions.
4. Develop a Millenial Fundraising Strategy
More millennials are giving to causes they believe in, and this cohort accounted for 82% of all Giving Tuesday participants in 2021. You need to have a plan in place to attract them to your nonprofit’s mission.
5. Create a Donor Stewardship to Retain Donors after Giving Tuesday
Donor retention is vital when it comes to running a successful fundraising campaign—especially, a one-day campaign like Giving Tuesday. You should develop a comprehensive donor stewardship strategy so you can follow up with donors even after the campaign is over.