Five Easy Steps for Successful Board Fundraising (CFRE-Certified)

Valerie M. Jones, CEO of Valerie M. Jones Associates


Five Easy Steps for Successful Board Fundraising (CFRE-Certified)


Learn how to Get Your Board Members to Fundraise!

Valerie M. Jones, CFRE (CEO of Valerie M. Jones Associates)

A fundraiser’s greatest challenge can be board members who can’t, don’t or won’t ask for gifts.

This session provides five simple steps to engage your board in inspired and authentic fundraising. You’ll learn how they can increase donor retention and how to turn their fundraising fears into solicitation strengths. You’ll learn how each board member can thank, engage, research, cultivate, and ask donors in the way that’s best for them.

Jones’s method gets results. Studies show 100% of boards trained in this method are more confident that they can fundraise and 100% of these boards are more willing to do so.

Take-aways include your own in-depth asking personality profile, an effective board fundraising exercise, and cultivation and goal-setting templates.

About Valerie M. Jones

Valerie M. Jones, CFRE, has addressed audiences from Baltimore to Beijing. She has raised more than $175 million with a particular focus on small to mid-sized arts, cultural and environmental nonprofits.

Since founding her consultancy, Valerie M. Jones Associates, in 1998, Jones has taught thousands of volunteers and professionals to ask for gifts in ways that are comfortable, authentic, and successful.

Amazon named her book, Nonprofit Hero, Five Easy Steps to Successful Board Fundraising, among its Top Ten Hot New Releases for Nonprofits and it made Book Authority’s List of The Best Fundraising Books of All Time.

Jones’s recent appearance on this year’s season finale of ABC’s Shark Tank’s secured a $500,000 investment from Mark Cuban for her husband’s dinosaur business.

Jones is an alumnus of Hamilton College, LEADERSHIP Philadelphia, and the American Express Leadership Academy. She was a national finalist for the Rhodes Scholarship when women were first allowed to compete.

Full participation in this webinar is eligible for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Learn actionable strategies to improve the work you do