Learn how to boost your donor engagement by writing better email subject lines
Nathan Hill (Marketing Director, NextAfter)
Your email subscribers and donors have a chaotic inbox. They’re constantly trying to decide what they should read, save for later, or delete.
You have a split-second to win their attention and get them to open your email. And the primary tool you have to get an open is your subject line.
In this fast-paced session packed with case studies and real-world subject line experimentation, you’ll learn 5 proven mental levers that you can easily implement in your subject lines to increase opens and donations.
The best part? You don’t have to be an expert copywriter or wordsmith. Anyone can use this repeatable model to gain their donors’ attention and increase email fundraising results.
Nathan Hill is the marketing director for NextAfter – a fundraising consultancy, research lab, and institute on a mission to unleash generosity. Having worked at both large and small nonprofits, he understands the day-to-day challenges of running nonprofit programs while also trying to manage fundraising, marketing, websites, emails, advertising, and more.
Nathan has trained hundreds of nonprofit marketers and fundraisers in proven online fundraising strategies including PBS, Save the Children, The Humane Society, and more. He’s also been a recent speaker at Social Media Week ATX, NRB Convention 2020, the Digital Fundraising Conference 2020, and the 2020 AMA Nonprofit and Cause Marketing conference.
This session is part of Keela’s Adaptation Webinar Series.
Full participation in this webinar is eligible for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.