From Inbox to Impact: How Email Marketing Drives Fundraising and Matching Gifts

On Demand

Webinar with Meredith Gray and Mackenzie Burckbuchler

From Inbox to Impact: How Email Marketing Drives Fundraising and Matching Gifts


Meredith Gray, Head of Marketing, Keela 

Mackenzie Burckbuchler, Partnership Success Specialist, Double the Donation

Email marketing can take your fundraising and matching gift efforts to the next level. Whether you’re sending newsletters, fundraising appeals, or post-donation matching gift emails, you can send personalized emails to your donors and use those communications to strengthen the relationship. But, how can you get the most out of your email communications?

Join Double the Donation and Keela as we offer insights on crafting effective, engaging email outreach. We will dive into:

  • What types of emails to send your donors
  • How to choose the right subject line
  • How to increase conversion rates from email communications
  • How to improve your matching gift emails for maximum impact
  • Which donors should receive matching gift touchpoints
  • & More!

By the end of this session, you will feel equipped to use email outreach as a relationship-building and revenue-driving communication avenue.

Unable to join the day of the event? No worries – register anyway, and receive a recording sent straight to your inbox.

About Meredith

Meredith Gray, Head of Marketing

Meredith has always had a passion for work that makes an impact. Having spent nearly a decade working in fundraising, she loves helping nonprofits build smart fundraising strategies. When not working, Meredith can be found trying out one of Toronto’s diverse restaurants, breaking a sweat in a spin class, or researching her next travel destination.

Mackenzie Burckbuchler, Partnership Success Specialist

Mackenzie is a Partnership Success and Marketing Specialist at Double the Donation, the leading matching gift automation software. With a Master of Marketing degree, she understands the importance of nailing messaging and creating cohesive campaigns that resonate with audiences. Through her role, Mackenzie works with fundraising technology companies to help nonprofits and educational institutions leverage the power of corporate matching gifts.

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Learn actionable strategies to improve the work you do