Guide to Your Google Ad Grant

Free Guide and Campaign Planning Template

Did you know your organization has up to $10,000 in free ad spend when you unlock your Google Ads Grant?

Imagine Canada and Keela have created an entry level guide that will help you navigate Google Ads once you have your grant. You’ll learn best practices, tips for success, and how to set up a campaign using our sample template. If you still need to apply for your Google Ads Grant, start here.

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Google Ads for Nonprofits

Learn Best Practices

Take advantage of 7 best practices to ensure you’re getting the most bang for your buck.

Organize Your Campaigns

Build your Google Ads campaigns first by using the free campaign planner.

KeyWords Wrapper

Enter a list of keyword phrases and our tool will convert it into Phrase, Exact Match, and Broad Match Modified.

Google grants eligible nonprofits up to $10,000 USD/mo through Google Ad Grants

Why Should I Use the Google Ads Grant?

While ‘advertising’ might leave a foul taste in your mouth, it is a tried and true platform for for-profit businesses and nonprofits alike to increase their visibility and reach. And Google Ads can do a lot for your nonprofit.

You can educate people about your services, recruit volunteers and attract more donors. All of these things can help to drive your mission forward and inevitably push your organization to new heights.

The Google Ads Grant Guide was created in partnership with Keela and Imagine Canada