Campaigns & Marketing

Donor Push Notification

By: Alec Hollingsworth

Updated:

August 6, 2025

Definition:

A donor push notification is a real-time alert sent to a donor’s device to inform, engage, or prompt action regarding nonprofit activities.

A Donor Push Notification is a real-time alert sent directly to a donor's mobile device or computer, typically via an app or web platform, to communicate time-sensitive updates, acknowledgments, or calls to action. These notifications can inform donors about the impact of their contributions, upcoming fundraising events, urgent campaigns, or important organizational news. Push notifications are designed to engage donors by delivering concise, relevant messages that encourage immediate interaction or response. Their immediacy and visibility make them a valuable tool for nonprofits aiming to foster donor relationships and boost participation, ensuring supporters remain informed and involved with the organization’s ongoing activities and needs.

Key Takeaways

Delivers real-time updates directly to donors
Boosts donor engagement and response rates
Can be automated and personalized
Supports ongoing donor stewardship efforts

Why It Matters

Donor push notifications increase engagement, foster timely donor actions, and strengthen nonprofit-donor relationships.

Real World Example

Imagine a nonprofit running an urgent disaster relief campaign. Using donor push notifications, they instantly alert past donors about the crisis and the immediate need for support. Within moments, donors receive a personalized message on their smartphones, including a direct link to donate. This quick, targeted communication results in a surge of donations within the first hour, enabling the organization to respond rapidly to the situation. The nonprofit also uses push notifications to thank supporters in real time and share updates on the relief efforts, keeping the donor community engaged and informed.

Frequently Asked Questions

What is a donor push notification?

A donor push notification is a real-time alert sent to a donor’s mobile device, keeping them updated or prompting immediate action regarding nonprofit activities.

How do push notifications differ from emails?

Push notifications appear instantly on a device and are typically shorter, making them more immediate and attention-grabbing than traditional emails.

Can I automate donor push notifications in Keela?

Yes, Keela's platform allows you to automate and personalize donor push notifications for streamlined, timely communication with your supporters.

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