Reports & Insights

LYBUNT Report

By: Alec Hollingsworth

Updated:

July 16, 2025

Definition:

A LYBUNT Report lists donors who gave last year but not this year, helping nonprofits target lapsed donors for re-engagement.

A LYBUNT Report is a fundraising and donor management tool that identifies donors who gave to an organization 'Last Year But Unfortunately Not This' year. This report enables nonprofits to track and analyze the giving patterns of supporters who contributed in the previous year but have not yet made a gift in the current year. By providing a clear list of lapsed donors, organizations can target their outreach and re-engagement efforts more effectively. LYBUNT Reports are crucial for maintaining donor retention rates, planning targeted campaigns, and understanding donor behaviors, helping nonprofits maximize their fundraising potential and long-term relationships.

Key Takeaways

Identifies lapsed donors from the previous year
Supports targeted re-engagement campaigns
Improves donor retention strategies
Enhances fundraising planning

Why It Matters

It helps nonprofits re-engage lapsed donors and improve retention rates.

Real World Example

Imagine a nonprofit animal shelter that relies on annual donations to fund its operations. At the start of a new fiscal year, the fundraising manager uses a LYBUNT Report in their donor management system to identify individuals who gave in the previous year but have not yet donated this year. The team crafts a personalized email campaign, thanking these donors for their past support and inviting them to contribute again. By prioritizing outreach based on the LYBUNT Report, the shelter successfully re-engages several lapsed donors, boosting both funds raised and donor retention rates for the year.

Frequently Asked Questions

What does LYBUNT stand for?

LYBUNT stands for "Last Year But Unfortunately Not This" and refers to donors who gave last year but not this year.

How do nonprofits use LYBUNT Reports?

Nonprofits use LYBUNT Reports to identify lapsed donors and target them with specialized outreach to encourage renewed giving.

Can I create a LYBUNT Report in Keela?

Yes, Keela makes it easy to generate LYBUNT Reports, helping you quickly find and re-engage donors who haven't yet given this year.

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