Donor Management

Major Donor Flag

By: Alec Hollingsworth

Updated:

July 2, 2025

Definition:

A Major Donor Flag identifies supporters who give above a set threshold, enabling focused stewardship and tracking.

A Major Donor Flag is a designation within donor management systems used to identify individuals or organizations whose contributions surpass a specified high-value threshold. This flag helps nonprofit organizations quickly recognize those supporters who have made significant financial impacts, allowing for more strategic engagement, stewardship, and targeted fundraising efforts. Criteria for a 'major donor' can vary depending on the size and fundraising goals of the organization, but typically involves donations above a certain dollar amount within a given time period. By flagging these donors, nonprofits can prioritize relationship-building, optimize communication, and create tailored recognition or solicitation strategies that foster continued generosity and long-term commitment.

Key Takeaways

Quickly identifies high-value donors
Enables targeted stewardship strategies
Supports customized recognition and cultivation

Why It Matters

It ensures high-value donors receive appropriate attention, fostering retention and future major gifts.

Real World Example

A community foundation sets its major donor threshold at $5,000 annually. When a supporter donates $6,000, the Major Donor Flag is automatically activated in their donor profile within the organization's CRM. This triggers an alert for the fundraising team, who then sends a personalized thank-you letter and invites the donor to an exclusive appreciation event. Over time, the flagged donor receives specialized communications, updates on major projects, and opportunities for further involvement, all aimed at deepening their relationship with the foundation and encouraging ongoing support.

How Keela Helps

In Keela, the Major Donor Flag allows organizations to easily identify and segment major donors within their database. This helps users create targeted communication strategies, generate insightful reports, and track the impact of their most generous supporters. Keela's automation features can assist in flagging major donors based on custom thresholds, streamlining stewardship workflows.

Frequently Asked Questions

What is a Major Donor Flag?

A Major Donor Flag is a marker in donor databases that highlights donors who contribute above a specific financial threshold.

How is the major donor threshold set?

Organizations set their own thresholds based on their fundraising goals and donor base size, commonly using annual giving totals.

How does Keela use the Major Donor Flag?

Keela enables users to automatically flag major donors, segment them for communications, and track their engagement and giving history.

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