SYBUNT Report: Identify and Re-Engage Lapsed Donors

Definition:

A SYBUNT Report identifies donors who gave in previous years but not in the current year, helping nonprofits target lapsed supporters.

A SYBUNT Report, standing for 'Some Year But Unfortunately Not This', is a fundraising analysis tool used by nonprofits to identify donors who have contributed in previous years but not within the current year. This report helps organizations understand which supporters have lapsed and may benefit from targeted re-engagement efforts. By tracking SYBUNT donors, nonprofits can more effectively tailor their outreach strategies, prioritize stewardship, and improve donor retention. The SYBUNT Report is particularly valuable when used alongside LYBUNT (Last Year But Unfortunately Not This) reports, providing a broader view of donor activity and trends over multiple years.

Key Takeaways

Identifies donors who lapsed this year but gave in the past
Helps target re-engagement and retention efforts
Can be generated easily with nonprofit CRM tools like Keela

Why It Matters

Real World Example

A local animal shelter relies on annual donations from its supporters. At the start of each fundraising season, their development team generates a SYBUNT Report in Keela to pinpoint donors who contributed in any past year but not in the current one. With this list, the team sends personalized emails and makes calls to reconnect with these supporters, updating them on recent shelter successes and inviting them to give again. This targeted outreach results in a notable increase in renewed gifts, helping the shelter maintain steady funding for its operations and services.

Frequently Asked Questions

What does SYBUNT stand for?

SYBUNT stands for 'Some Year But Unfortunately Not This', referring to donors who gave in previous years but not the current year.

How is a SYBUNT Report different from a LYBUNT Report?

A SYBUNT Report includes donors who gave at any time before the current year, while a LYBUNT Report only includes donors who gave last year but not this year.

Why should nonprofits use SYBUNT Reports?

SYBUNT Reports help nonprofits identify and re-engage lapsed donors, increasing the chances of securing renewed support and improving donor retention.

SYBUNT Report