Google Ads For Nonprofits

Free Campaign Planner Template

Get examples of how to start your campaigns efficiently.


Google Ads For Nonprofits

Organize Your Campaigns

Build your Google Ads campaigns with a framework that will make your life much easier.

KeyWords Wrapper

Enter a list of keyword phrases and our tool will convert it into Phrase, Exact Match, and Broad Match Modified.

Save Time

Have a clear visual example of your Ads copy before uploading or for approval.

Google grants eligible nonprofits up to $10,000 USD/mo through Google Ad Grants

What are Google Ads for Nonprofits and Grants?

Google Ads are based on “keywords”. These are basically the words or phrases that you think your audience would most likely search on Google to find you. It’s important to select words that are related to your mission and the work you do. Google Ads for Nonprofits are the most effective when they are closely linked to your work. Use our Campaign Planner Template to have a clear visual example of your ads and convert your keywords into Phrase, Exact Match, and Broad Match Modified.

Why would I Use This Service?

Google Ads can do a lot for your nonprofit. It’s not only about selling a service or a product. When you are strategic about the keywords you use and become more visible in the search results, you are able to do things such as educate people about your service, recruit volunteers and attract more donors. All of these things can help to drive your mission forward and inevitably push your organization to new heights.

I have my Google Ad Grants Account – Now what?

Make sure your campaigns are mission-based

Google Ads are based on “keywords”. These are basically the words or phrases that you think your audience would most likely search on Google to find you. It’s important to select words that are related to your mission and the work you do. Google Ads for Nonprofits are the most effective when they are closely linked to your work. Use our Campaign Planner Template to have a clear visual example of your ads and convert your keywords into Phrase, Exact Match, and Broad Match Modified.

Keep your website up to date

Google is driven by online content. So it’s important to make sure your website content is top-notch. Part of this work is ensuring that your Keyword content matches your Ad content, and that your Ad content matches your Website content. Tell your audience what you want them to know, and what action you want them to take. We’ve developed a useful template to help you breakdown your Google Ads by section, to ensure you are getting the most out of your Ads.