Identify your Donors
Define who your ideal donor is following the steps of our guide.
Create specific content that attracts new donors and retain current ones.
Engage and Steward
Plan effective communication strategies and create stronger relationships.
Get to Know Your Donors
The process of defining your audience is not a guessing game. Rather, it is about gathering insights that will allow you to understand who your donors are and what they want to hear about.
The best way to get started is to develop donor personas. Donor personas are fictional, generalized representations of your ideal donor. To create your donor persona, you need to ask the right questions to the right people, and present that information in a helpful way. In this document we show you how!