Building Your Donor Persona Template

  • The process of defining your audience is not a guessing game. Rather, it is about gathering insights that will allow you to understand who your donors are and what they want to hear about. 
  • The best way to get started is to develop donor personas. Donor personas are fictional, generalized representations of your ideal donor.
  • To create your donor persona, you need to ask the right questions to the right people, and present that information in a helpful way.  In this document we show you how!

Download the Guide & Template

Learn to:

  • Identify your Donors: Define who your ideal donor is following the steps of our guide.
  • Communicate Strategically: Create specific content that attracts new donors and retain current ones.
  • Engage and Steward: Plan effective communication strategies and create stronger relationships.

Download your Donor Persona Guide and Template to get started!

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