The 5 Essential Emails You Should Send to Your Donors

  • The Donor Journey is the process donors follow from awareness to donating and finally becoming a recurring donor. It is divided into steps that help you understand where your donor is in their thinking as well as what stage you should be supporting with your communications.
  • By understanding this process, you can create the right email at the right moment and maximize your donations.
  • To help you get started, we’ve put together 5 email templates for each stage of the Donor Journey. Check them out!

Download the Templates

Learn to:

  • Inspire and Show Impact: Select the right message according to the decision process your donors go through.
  • Send Better Emails: Create emails following the best practices to engage your audience.
  • Maximize Conversions: Show the impact your organization makes and steward your donors.

Download the 5 Email Templates for the Donor Journey to get started!

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