Inspire and Show Impact
Select the right message according to the decision process your donors go through.
Send Better Emails
Create emails following the best practices to engage your audience.
Show the impact your organization makes and steward your donors.
Understanding the Donor Journey
The Donor Journey is the process donors follow from awareness to donating and finally becoming a recurring donor. It is divided into steps that help you understand where your donor is in their thinking as well as what stage you should be supporting with your communications. An effective Donor Journey should look like this:
By understanding this process, you can create the right email at the right moment and maximize your donations. To help you get started, we’ve put together 5 email templates for each stage of the Donor Journey. Check them out.