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Peer-to-Peer Communications Plan

P2P campaigns are an effective way for nonprofits to reach larger audiences, attract new supporters, and secure donations. But only if they’re used effectively.
This guide highlights the kinds of emails you need to recruit, activate, engage and retain your Peer-to-Peer (P2P) fundraisers.
Keela and Imagine Canada have teamed up to bring you this P2P Communications guide to nail your next fundraiser and raise awareness for your cause.
Download the Peer-to-Peer Communications guide to craft compelling emails every step of the way from recruitment through to retention!

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The Peer-to-Peer Communications Guide was created in partnership with Keela and Imagine Canada.

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What’s Inside

By downloading this guide, you will have access to:

5 top tips and questions to keep in mind before connecting with your potential P2P fundraisers.
4 types of emails you need to steward your peer-to-peer fundraisers.
Frameworks for recruitment, activation, engagement, and retention emails.

Download the Peer-to-Peer Communications Guide to get started!

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