Peer-to-Peer Communications Plan

  • P2P campaigns are an effective way for nonprofits to reach larger audiences, attract new supporters, and secure donations. But only if they’re used effectively.
  • This guide highlights the kinds of emails you need to recruit, activate, engage and retain your Peer-to-Peer (P2P) fundraisers.
  • Keela and Imagine Canada have teamed up to bring you this P2P Communications guide to nail your next fundraiser and raise awareness for your cause.
  • Download the Peer-to-Peer Communications guide to craft compelling emails every step of the way from recruitment through to retention!

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The Peer-to-Peer Communications Guide was created in partnership with Keela and Imagine Canada.

Download the Guide

What’s Inside

By downloading this guide, you will have access to:

  • 5 top tips and questions to keep in mind before connecting with your potential P2P fundraisers.
  • 4 types of emails you need to steward your peer-to-peer fundraisers.
  • Frameworks for recruitment, activation, engagement, and retention emails.

Download the Peer-to-Peer Communications Guide to get started!

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