How to Set Up an Effective Peer-to-Peer Communications Plan

This guide highlights the kinds of emails you need to recruit, activate, engage and retain your Peer-to-Peer (P2P) fundraisers.

P2P campaigns are an effective way for nonprofits to reach larger audiences, attract new supporters, and secure donations. But only if they’re used effectively.

Keela and Imagine Canada have teamed up to bring you this P2P Communications guide to nail your next fundraiser and raise awareness for your cause.

Use it to craft compelling emails every step of the way from recruitment through to retention.

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There are 4 types of emails you need to steward your fundraisers.

Find the frameworks for each one inside.

✔ Recruitment Emails

✔ Activation Emails

Engagement Emails

✔ Retention Emails

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The Peer-to-Peer Communications Guide was created in partnership with Keela and Imagine Canada.