Learn How to Assess Your Brand’s Value and Ways to Collect and Track Brand-Related Data
Lidia Varesco Racoma, Art Director, Marketer, Branding Expert at Lidia Varesco Design
Data and creativity aren’t often thought of in the same sentence, but being data-informed is crucial to successfully connect and engage through your branding. In this webinar, you’ll learn why data is important in branding and how you can use data to make improvements.
We’ll discuss how to assess your brand value, ways to collect and track brand-related data, how to use the data to improve your branding, and finally, how to set (and measure) brand goals.
*Resources will be provided.
About Lidia Varesco Racoma
Lidia is an art director and designer with over 20 years of experience and a passion for marketing. She started Lidia Varesco Design in 2000 as a friendly branding and marketing design studio in Chicago. She empowers organizations to make a change through content-driven branding and marketing. Lidia works with nonprofits, associations, higher education, and social entrepreneurs.