How to Get CEOs and Boards to Embrace Year End Fundraising

On Demand

Webinar with Taylor Shanklin & Christal M. Cherry

How to Get CEOs and Boards to Embrace Year End Fundraising


Taylor Shanklin – Founder & CEO, Barlele

Christal M. Cherry – Founder & CEO, The Board Pro

Learn how your organization can engage your board members and executives to engage in end of year fundraising. 

The CEO and Board Chair must ensure their boards are equipped to fundraise and advocate for their missions. For many board members, their failure to engage stems from a lack of confidence in their own ability to raise funds. Educating them on the fundraising cycle including year-end fundraising can mitigate myths, fears, and perceived obstacles for successfully raising funds.

• Discuss nonprofit resiliency
• Learn the role of boards in year-end fundraising
• Understand ways to make the ask
• Explore Trends in digital fundraising

This webinar will be closed captioned

About Taylor

Taylor is a TEDx speaker, host of the Talking Shizzle podcast, and marketing innovator in the social
impact sector. Taylor is the Founder and CEO of branding firm Barlele and the recently launched
Creative Shizzle, a subscription-based graphic design service that is bringing great design to more
nonprofits and small businesses. In her marketing career, she has helped hundreds of organizations tell
their story in digital channels, including brands like Alzheimer’s Association, National MS Society,
McCombs School of Business, Susan G. Komen and many more.  Taylor lives in North Carolina with her
husband, two children and dachshund named Lady. In her free time she loves to swim, ski, hike and also
spends a lot of time chasing Lady around because that dog always has something in her mouth that she

About Christal

Christal M. Cherry is a nationally recognized  nonprofit executive and professionally trained fundraiser. 
With over 20 years in the nonprofit sector, she has supported higher education institutions, human
services organizations and faith based missions.  Her career portfolio, as a full time professional and
consultant includes American University, the United Negro College Fund, Spelman College, Nicholas
House, the Interdenominational Theological Center, Florida A & M University,  Action Ministries and the
GA Center for Nonprofits.
With passion and a wide breadth of experience, Christal works today with clients to help them mark a
clear path to success in board development.  Her style is electrifying, inspiring, and energizing. 
She is the Founder and CEO of The Board Pro where she helps nonprofit organizations through coaching
and training of the Board of Directors to grow into leaders who can transform the world through board

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