The Changing Landscape of Canadian Donors

On Demand

Webinar with Jennifer Robins

The Changing Landscape of Canadian Donors


Jennifer Robins, MBA, Director, Business Development- NFP Lead, Environics Analytics

The demographics of Canada have changed dramatically over the past several decades. With the release of the 2021 Census, this session will dive into the current demographics of Canada – where are we in 2024? In addition to demographics, with the rise in inflation and interest rates, cooling real estate prices, and a volatile stock market, we will also review some key insights into the financial well-being of Canadians. Rounding things out, we will overlay data on Canadian donors – Who are they? Where do they give? Why do they give? Pulling these macro trends together, we will discuss these changes through the lens of fundraising.

In this free webinar, join Jennifer Robins, NFP Lead at Environics Analytics, to learn more about the changing landscape of Canadian donors. Attendees will be able to leverage the learnings from this session and apply them to overarching strategic goals in their organization, including:

  • How these demographic shifts can impact fundraising programs, and where new opportunities are.
  • Identifying regional nuances that could impact local organizations, and how to mitigate against any of these risks, or plan for fresh possibilities.
  • Understanding which donor types are feeling the pinch with high inflation and interest rates and learn some tips on how to maintain those relationships.

About Jennifer

With twenty years of experience, Jennifer supports charities and foundations in their data and analytics needs to attract and retain donors, corporate partners, and volunteers. Jennifer joined Environics Analytics in 2014 and brings a wealth of experience in analytics, and marketing across not-for-profit, healthcare and higher education industries. Jennifer is an active CAGP member volunteering on the Membership Committee, an AFP Canada member, and an AHP Member. She holds an Honours Bachelor of Arts degree in French and marketing management from the University of Guelph and a Masters in Business Administration degree from Hult International Business School.

This webinar is presented in partnership with Keela and Imagine Canada’s Grant Connect.

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