Engaging and Converting Donors in the Mobile Age
Karen Hopper, Senior Data Strategist at M+R.
For the average nonprofit, 50% or more of all website traffic in 2019 was made up of people visiting your organization on their mobile devices, which is 11% higher than it was in 2018.
What’s more, nonprofits saw a 17% growth in mobile donations and a 21% in mobile revenue.
This means that not only are folks increasingly attached to those mobile devices, but they’re becoming more and more confident in using those devices to transmit a donation.
This session will discuss the most important things to know about mobile behavior, and what nonprofits need to do in order endure the shift towards mobile, and to maximize engagement on the devices and platforms our donors prefer.