Improve Your Event Marketing Strategies by Leveraging What Already Works

Feb 15th, 2022 at 10 am PT / 1 pm ET

Webinar with Rebecca Alfred

Improve Your Event Marketing Strategies by Leveraging What Already Works


Learn key principles of leadership to expand your impact with individuals, teams, and other stakeholders.

Rebecca Alfred, Charity Relationship & Customer Success Lead

Not every organization is going to have success using the same strategies–which is why we don’t
preach that we have the be-all, end-all of event marketing advice. Instead, we will provide you with
tactics and guides to improve your current strategies and results, and show you how to determine
what is working for your specific donors, your specific event, and your specific organization.

We will answer questions like: What if I don’t have a big email list or social media following? When
and how should I use different marketing channels? And the most important question of all…How
can I learn what worked and what to put more effort towards when marketing my next event?

Our session is delivered through specific tactics, clear how-tos, and real life examples. You’ll leave
with actionable takeaways to implement immediately and examples from other successful
organizations to use a blueprint. Get ready to launch yourself into your organization’s event
marketing hall of fame!

Learning Objectives

  • Specific tactics to add to your event marketing schedule (plus a schedule outline)
  • Necessary social post elements to increase reach and conversions (plus a real life example
    to use as a guide)
  • What to do if you don’t have a big email list or social media following
  • How to leverage your event partners, sponsors, and supports to reach a wider audience
  • How to track your efforts and use data to make smarter marketing decisions

About Rebecca Alfred

Rebecca is part of the team at Trellis Social Enterprise Inc, supporting charitable organizations, hospital foundations, non-profits, and other organizations to find new online approaches to raising funds for the causes they care about. Coming from a diverse background including tech companies, marketing agencies,
and accounting firms, she’s now settled in the social sector.

Since starting at Trellis, Rebecca has supported hundreds of organizations as they run fundraisers
with specialized expertise in signature fundraising events, and donor experience for virtual and
hybrid fundraisers. Beyond working at Trellis, Rebecca has also worked in research for non-profit
sustainability and developed social programs to meet complex challenges.

Learn actionable strategies to improve the work you do