Learn how to implement social media marketing and best reach your donors
Lidia Varesco Racoma, Founder of Lidia Varesco Design
This is a collaborative session focused on the who, what and why of social media marketing for nonprofits. We will talk about who you are targeting, what you are sharing, and why it’s relevant to the audience (and channel).
Worksheets will be provided to create a simple Social Media Strategy and Social Media Mission Statement, as well resources and tools to streamline and simplify the process.
Lidia is an art director and designer with over 20 years of experience and a passion for marketing. She started Lidia Varesco Design in 2000 to focus on clients and projects who are making a difference.
Full participation in Social Media Marketing 101 for Nonprofits is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.