Mallory Erickson – Executive Leadership & Development Coach, Mallory Erickson Coaching
What do your donors REALLY want? There is a lot of noise out there about how to attract, engage, convert, and retain donors and it can be confusing to know what to prioritize and when. In this webinar, Mallory Erickson is going to break down the truth about what your donors really want and how – exactly – to design automations, segments, content, etc. to meet them where they are at. Mallory uses science-backed donor research, executive coaching principles, and behavior design principles to show you how to create moments that matter so that you can raise more funds!
Mallory Erickson is an executive coach, fundraising consultant, and host of the podcast What the Fundraising, aimed at supporting nonprofit leaders to fundamentally change the way they lead and fundraise. Through her signature framework, the Power Partners Formula™️, Mallory provides unique tools to help nonprofits fundraise more from foundations, corporate partners, and individuals. As of 2022, she had trained over 60,000 fundraisers using elements of her unique win-win framework, which combines best practices from executive coaching, science-backed behavior design, and fundraising strategy. If you want to feel differently about fundraising as well as clear and excited about your next steps, Mallory’s work is for you.
Find out more at: malloryerickson.com/powerpartners
LinkedIn: Mallory (Bressler) Erickson
Podcast: What the Fundraising