2022 Nonprofit Salaries Guide: How Much Do Nonprofits Pay Employees?

Itse Hesse • Dec 07, 2021
Three nonprofit co-workers speaking to each other about their nonprofit salaries

Over the past year, nonprofits stepped up, pivoted to digital fundraising strategies to provide essential resources, and raised funds to secure resources and advocate for communities worldwide. To do this, nonprofit professionals had to dig deeper and overextend themselves despite changing working conditions and stagnant wages. 

With this in mind, it is important for nonprofits to evaluate their compensation and HR policies and for nonprofit employees to study industry trends to ensure the nonprofit sector moves closer to becoming one that prides itself in offering competitive and fairer wages.

As more B-corp businesses and socially-driven for-profit companies offer workers the possibility of mission-driven work coupled with better pay and remote working conditions, nonprofits have to offer competitive compensations to attract and retain talent. But it can be challenging to figure out the exact salary amount that is commensurable for a skilled nonprofit worker’s experience and education level. 

Keela has created this salary guide to help nonprofits to understand the current salary trends in the sector and the skills that are essential for specific roles and job titles. Similarly, nonprofit professionals can weigh their current earnings and experience level against the numbers in the guide and decide if they are being well-compensated or not.

Get the 2022 Comprehensive Guide to Nonprofit Salaries

This guide is complete with market rates, job description templates, and growth tools for American and Canadian Nonprofits.

How to Establish Nonprofit Salary Ranges

Determining fair nonprofit salary ranges is a crucial driver in recruiting and retaining talent. It can also help nonprofit executives and leaders forecast their budgets for the coming year. To define your nonprofit’s salary levels, you need to take the following variables into account: 

1. Geographic Location

Salaries vary depending on the state and the city you’re located in because of the cost of living. For example, according to PayScale data, Executive Directors in New York earn an average of 56% more than the national average.

2. Organization Size

The size and capacity of a nonprofit organization are major factors in determining what compensation should look like for employees. Larger organizations tend to pay higher wages. And by large, we are referring to organizations securing more than 500K in annual revenue. 

3. Nonprofit Type

Specific types of nonprofits offer more competitive wages. For instance, education and health-related nonprofit organizations tend to pay higher salaries.

4. Duties and Responsibilities Involved

Employees with higher responsibilities or those in supervisory roles typically earn more.

5. Qualifications and Experience

Education levels, experience, specialized knowledge, and skills are factors to consider when determining wages.


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Average Nonprofit Salaries in the United States and Canada

Every year, we track nonprofit salaries to present you with ongoing findings and trends. 

You can use this study to learn what the market value is for a specific nonprofit job title. Keep in mind that these are national averages and, as such, salaries can greatly vary across states and cities.

Let’s review the average salaries of six job titles every nonprofit organization should consider hiring for. 

Job Title Average Salary (USD)Average Salary (CAD)
Executive Director$68,123$67,130
Fundraising Manager$55,003$58,818
Human Resources Coordinator$48,127$47,576
Marketing Director$63,756$64,083
Program Manager$53,719$57,229
Volunteer Coordinator$40,139$44,367
Average Nonprofit Salaries in the United States and Canada

6 Key Nonprofit Jobs: Responsibilities, Skills, and Courses for Professional Development

1. Executive Director: $68,123 (USD) / $67,130 (CAD)

Executive Directors work closely with the Board of Directors and are ultimately responsible for the day-to-day operations of the organization, including their financial, programmatic, and developmental success. They guide the vision and direction of the organization as established by the Board.

Additional Responsibilities of Executive Directors

  • Overseeing and directing general fundraising activities and grant applications
  • Acting as a source of everyday operations for members on the board 
  • Supervising and directing nonprofit staff

Recommended Skills and Courses for Executive Directors

2. Fundraising Manager: $55,003 (USD) / $58,818 (CAD)

The Fundraising Manager ensures the nonprofit has the necessary funding to function. This individual creates fundraising strategies, is responsible for building a solid donor base, and manages a team of fundraisers if their organization is large enough. 

Additional Responsibilities of Fundraising Managers

  • Developing strategic plans to raise money for the organization
  • Managing the financial condition of the organization 
  • Overseeing fundraising efforts by writing grants, researching foundations, and implementing fundraising strategies

Recommended Skills and Courses for Fundraising Managers

3. Human Resources Coordinator: $48,127 (USD) / $47,576 (CAD)

Recruitment, hiring, screening, compensation, and workplace safety are vital to developing a nonprofit team. The Human Resources Coordinator is responsible for overseeing these facets of a nonprofit organization and establishing a team culture.

Additional Responsibilities of Human Resources Coordinators

  • Managing the Human Resources Information System (HRIS)
  • Managing the hiring process from vetting candidates to setting up interviews
  • Answers employee questions about insurance, payroll, retirement plans, hiring procedures, and company policy

Recommended Skills and Courses for Human Resources Coordinators

Get the 2022 Comprehensive Guide to Nonprofit Salaries

This guide is complete with market rates, job description templates, and growth tools for American and Canadian Nonprofits.

4. Marketing Director: $63,756 (USD) / $64,083 (CAD)

Working throughout the organization and across multiple platforms, Marketing Directors in nonprofits lay strategic plans in place to advance brand awareness, program awareness, and other marketing initiatives. Their duties include developing marketing projects, optimizing campaign strategy, and laying out budgets and scope to keep the team on track.

Additional Responsibilities of Nonprofit Marketing Director

  • Planning and overseeing the marketing strategies of the organization’s programs and services
  • Changing marketing strategies to maintain awareness in the communities the organization serves
  • Act as the subject matter expert to leadership on issues relating to effective marketing

Essential Skills and Courses for Nonprofit Marketing Directors

5. Program Manager: $53,719 (USA) / $57,229 (CAD)

Program Managers align nonprofit team members around the organization’s overall goals. They work closely with volunteers and other staff while handling program budgets and operations, including impact measurement and assessment, to ensure success. 

Additional Responsibilities of Program Manager

  • Managing the administration of nonprofit programs
  • Working with other members of the organization in support of goals 
  • Overseeing the training and management of staff/volunteers

Essential Skills and Courses for Program Managers

6. Volunteer Coordinator: $40,139 (USD) / $44,367 (CAD)

Volunteer Coordinators liaise between a nonprofit organization and its volunteers. They are responsible for recruiting, training, placing, and supervising volunteers during activities. To be successful, Volunteer Coordinators must be organized, as they are tasked with keeping neat records of volunteer hours, timesheets, and personnel folders.

Additional Responsibilities of Volunteer Coordinators:

  • Overseeing and supervising all volunteer scheduling, activities, and screening
  • Conducting volunteer orientations and collecting volunteer feedback to improve orientations and activities
  • Recruiting and building volunteer teams and their skills, conducting outreach, and increasing awareness

Essential Skills and Courses for Volunteer Coordinators: 

How Technology Can Impact Nonprofit Salaries

Technology is part and parcel of today’s workplaces, and in several organizations, nonprofit professionals do not have the tools they need to work efficiently. This lack of vital tools can lead to poor productivity, outcomes, and revenue. If a nonprofit isn’t securing the revenue needed to run its operations effectively and efficiently and pay higher salaries, it could lose talent. 

Nonprofits need to consider how technology can improve their work and enable their team to maximize their efforts. Doing so will help the nonprofits raise more funds, but it will help them become more competitive when attracting and retaining talent. The right nonprofit tools are set up to give your team the best chance at success. 

Keela is a tool that enables nonprofit teams to implement targeted, multi-channel fundraising and donor communication strategies that improve donor relations and boost revenues. 

Nonprofits see an average 46% increase in revenue within their first year of using Keela; this kind of boost is exactly what your nonprofit might need to compensate employees better. Using Keela, your nonprofit team members can work collaboratively on campaigns, track their progress, gather donor insights and automate tasks all in one software.