The Baby Boomer generation has been a cultural and economic driving force for decades, and from a fundraiser’s perspective, makes the lion’s share of nonprofit donations. But the era of Boomers is coming to a close and happily, older generations are passing the torch to their children and grandchildren. Gen X can see the retirement […]
No matter how you fundraise online, whether you’re bulking up on Facebook followers, launching massive explosions of emails, or promoting peer-to-peer campaigns until there aren’t any more peers to reach, your potential donors are likely to end up at the same place: your donation form. If you’re like many nonprofit organizations, there’s a solid chance […]
We devote a lot of bleeps and bloops to explaining how to get your donors to stick around, give again, donate repeatedly, and get back to giving after taking a break. And it makes sense. Supporters who give more than once contribute more value to your mission than one-time donors. So it’s in your best […]
Content strategy is the backbone of your nonprofit’s marketing plan. Get our free content planner and start implementing a content strategy for your nonprofit.
Donation letters are a powerful tool to raise money. Need a creative boost to get it right? Continue reading for tips about writing inspiring fundraising appeals.
It is vital nonprofits strengthen their online presence. One of the best (and free) ways to do that is building a robust SEO strategy. Learn how to get started.
Also called email automation, email drips are a tech-enabled strategy that nurtures your audience, keeping them engaged and driving them to donate. Here’s how to set them up, as well as ways to use drips to your advantage.
Identifying your nonprofit’s donor personas helps you improve your donor stewardship and cultivation process. Learn how to build your donor persona profiles.
Your nonprofit status qualifies you for discounted software. From office productivity to graphic design, find the right tool for your needs.
First impressions matter. Learn tips to write an impressive nonprofit welcome email for your new subscribers.
I’m sure that the work your nonprofit organization does is important. But I’m also sure that thousands of other nonprofits out there are also doing important things. As someone with a limited amount of budget to give to the causes that are close to my heart, how am I supposed to choose? The truth is, […]
How do you know if you’re sending too many nonprofit communications? We run you through the telltale signs as well as provide three steps to actively fix your communications strategy.
