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Millennial Giving: How to Reach Gen Z and Millennial Donors

The Baby Boomer generation has been a cultural and economic driving force for decades, and from a fundraiser’s perspective, makes the lion’s share of nonprofit donations. But the era of Boomers is coming to a close and happily, older generations are passing the torch to their children and grandchildren. Gen X can see the retirement […]

19 Easy Ways to Optimize Donation Forms for Nonprofits

No matter how you fundraise online, whether you’re bulking up on Facebook followers, launching massive explosions of emails, or promoting peer-to-peer campaigns until there aren’t any more peers to reach, your potential donors are likely to end up at the same place: your donation form. If you’re like many nonprofit organizations, there’s a solid chance […]

Donor Acquisition Plan: How to Get More Donors Online

We devote a lot of bleeps and bloops to explaining how to get your donors to stick around, give again, donate repeatedly, and get back to giving after taking a break. And it makes sense. Supporters who give more than once contribute more value to your mission than one-time donors. So it’s in your best […]

Nonprofit SWOT Analysis: Effective Decision Making [The Ultimate Guide]

In the nonprofit sector, there is a finite number of donors and a limited amount of money destined for organizations. So, how can you lead the pack and attract more donors? You work on effective branding, messaging, programs, staffing, and essential things a nonprofit organization needs to make positive change. And then you’re done, right? […]

Write Insightful Fundraising Reports with these Key Metrics

Running a nonprofit organization isn’t all black-tie gala dinners and giant novelty checks. Sometimes you have to make tough decisions that impact your mission’s future, especially when it comes to fundraising. A solid fundraising program is essential to your nonprofit’s financial health. So it’s imperative that you fully understand the ins and outs of your […]

5 Ways Nonprofits Can Use Facebook Ads

Ads are not just for for-profit organizations. A nonprofit can use paid ads wisely to gain traction in their own networks on social media. The post 5 Ways Nonprofits Can Use Facebook Ads appeared first on Keela.

Communicate More With Less: Email Drips for Nonprofits

Also called email automation, email drips are a tech-enabled strategy that nurtures your audience, keeping them engaged and driving them to donate. Here’s how to set them up, as well as ways to use drips to your advantage.