Glossary
Reports & Insights

Campaign Report

By: Alec Hollingsworth
Updated:  
July 16, 2025

Definition:

A campaign report summarizes the results, impact, and key metrics of a specific nonprofit fundraising or advocacy campaign.
A campaign report is a comprehensive document or digital summary that details the performance, outcomes, and impact of a specific fundraising or advocacy campaign. It typically includes key metrics such as funds raised, donor participation, engagement rates, and the achievement of preset goals. These reports help nonprofit organizations evaluate what worked well, identify areas for improvement, and inform stakeholders—including board members, donors, and staff—about the effectiveness of their campaigns. Campaign reports are often generated at the conclusion of a campaign or at regular intervals to track progress and ensure transparency and accountability.

Key Takeaways

  • Summarizes the outcomes and effectiveness of campaigns
  • Includes essential metrics like funds raised and donor engagement
  • Guides improvements for future campaigns
  • Demonstrates transparency to stakeholders

Why It Matters

Campaign reports enable data-driven decision-making and demonstrate accountability to stakeholders.

Real World Example

After launching a year-end giving campaign, a nonprofit uses Keela to generate a campaign report. The report reveals that the campaign raised $85,000 from 350 donors, surpassing its $75,000 goal. It highlights that social media outreach drove 40% of donations and identifies peak giving days. The team shares the report with their board and uses its insights to refine strategies for next year’s campaign. By analyzing what worked best and where engagement dropped off, they set more targeted goals and communication plans. The campaign report not only celebrates success but also informs future fundraising efforts for greater impact.

Frequently Asked Questions

What information is typically included in a campaign report?

A campaign report usually includes funds raised, donor participation, engagement metrics, goal achievement status, and key takeaways or lessons learned.

How often should nonprofits create campaign reports?

Nonprofits should create campaign reports at the end of each campaign and may also produce interim reports for long-running campaigns to monitor progress.

Can Keela automate the creation of campaign reports?

Yes, Keela offers automated reporting tools that compile relevant campaign data, helping nonprofits save time and improve accuracy.

Related Terms

Accessibility Compliance
Automation Trigger in a Nonprofit CRM
Average Gift Size
Board Member Profile
Bounce Rate
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